So after a few Budweiser class action lawsuits were filed last week over allegations that the King of Beers was selling ‘watered down’ beer, Budweiser took the opportunity to strike back. But rather than just defend itself or call the watered-down beer allegations pure bunk, it tried to get clever. How so? Anheuser Busch ran a full-page ad featuring a picture of Budweiser Water—actual canned water—that the brewer produces for disaster relief efforts.
Here’s the full-page ad:
Remember Ted Kennedy and the Chappaquiddick mess? And the more recent one about polo club founder John Goodman—who after being charged with DUI was trying to adopt his girlfriend? The rich and famous just seem to have a way of getting into trouble with the law—and not just in a misdemeanor kind of way. This time, it was August Busch IV—Busch as in Anheuser-Busch, as in Budweiser, as in St. Louis, as in Clydesdales. That Busch.
August Busch IV, great-great-grandson of Adolphus Busch, founder of A-B, has settled a wrongful death lawsuit over the accidental death of his former girlfriend, Adrienne Martin. Martin died at Busch’s mansion in 2010 after an accidental drug overdose involving both cocaine and the the prescription painkiller oxycodone.
The wrongful death lawsuit had been filed by Martin’s ex-husband, Dr. Kevin Martin, on behalf of their son Blake, who is a minor. Later, Adrienne Martin’s parents, Larry Eby and Christine Trampler, were able to join the lawsuit after an appeal.
According to the St. Louis Post-Dispatch, the settlement, which was signed on Tuesday by Circuit Judge William Syler, calls for Blake Martin to receive $1.35 million. Adrienne Martin’s mother, Christine Trampler agreed to accept $200,000; her father, Larry Eby agreed to a $200,000 out-of-court settlement to be put into an annuity for his grandson.
After Martin died, an autopsy revealed cocaine use and evidence of an overdose of the prescription painkiller oxycodone. Police investigated the incident, and prosecutors said there was no evidence to indicate Martin’s death was anything other than accidental.
August Busch IV was CEO of Anheuser-Busch up until the sale of the company to Belgian company InBev in 2008. Since that time, the Post-Dispatch reports, Busch has continued as a paid consultant at Anheuser-Busch InBev, receiving $120,000 a month.