So after a few Budweiser class action lawsuits were filed last week over allegations that the King of Beers was selling ‘watered down’ beer, Budweiser took the opportunity to strike back. But rather than just defend itself or call the watered-down beer allegations pure bunk, it tried to get clever. How so? Anheuser Busch ran a full-page ad featuring a picture of Budweiser Water—actual canned water—that the brewer produces for disaster relief efforts.
Here’s the full-page ad: