Posts Tagged ‘ consumer_fraud ’

Happy Meal Lawsuit: Where Do I Sign Up?

December 29th, 2010. By janem

Hey Kids, contrary to what those clever folks at McDonald’s (the experts in deceptive marketing) have led you to believe, Happy Meals are not Happy Toys.

The Center for Science in the Public Interest (CSPI) has filed a class action lawsuit on behalf of a Sacramento Mom against McDonald’s, claiming the fast food giant engages in “the unfair, unlawful, deceptive and fraudulent practice of promoting and advertising McDonald’s Happy Meal products to very young California children, using the inducement of various toys.”

Of course Monet Parham (Mom and Plaintiff) knows that she can simply say “No” when her two kids demand a Happy Meal, and likely anticipated a backlash from media and parents suggesting she do just that. But like a gazillion working parents, she is sick and tired of having to say no over and over again. If not for McDonald’s “Neuromarketing” (yep, that’s what they call it, getting into your kid’s head) she probably wouldn’t mind them having a Happy Meal now and then.

But McDonald’s aggressive marketing tactics have got to be reigned in. Any corporation that has so much impact on a child’s health must also have a moral responsibility to ensure they are serving healthy food and not paving the way for toddlers to become obese before they turn into teenagers.

A lot of thought—which spells mega-profit—is behind the marketing of Happy Meal toys. According to the CSPI lawsuit, QSR (quick service restaurant) magazine quoted Roy Bergold, Read the rest of this entry »

Tags: consumer_fraud, Happy Meal, McDonald's, McDonald's Happy Meal, McDonald's Lawsuit
Posted in Consumer Fraud | 7 Comments »