Skip the puns here—there’s none intended. Moms are pissed, and rightfully so. Tried and true diaper brand Pampers has come out with a “new and improved” diaper–this time with “Dry Max” technology. It’s in their Swaddlers and Cruisers sizes…those for newborns and those starting to “cruise”.
Only problem is this Dry Max seems to generate Diaper Rash Max. And apparently not the “oh, throw some White’s A&D or Butt Paste on it and give it a couple of days” type.
There are stories circulating on the web right now…Facebook, Mommy Forums…about “burning” rashes. And “bleeding”. And “welts”. You’re not going to be putting Butt Paste on that—that’s when it becomes time for a trip to the pediatrician. And, I know I don’t have to tell any moms it also means diaper changes that are akin to a living hell and some (more) sleepless nights.
Of course, there’s seemingly little coming out of the Pampers (P&G) camp on the issue. Though some folks on Facebook—hard to say whether they’re plants which is always the risk with social media—are saying that P&G is responding if you email them; you get “paperwork” to fill out. I haven’t emailed or called—yet. You can also fill out a complaint with the CPSC if you’d like.
If you go to the Pampers site, however—home to tug-at-the-heartstrings promotional headlines like, “Pampers Swaddlers and Cruisers with Dry Max, Caring for the world the way a mom would”—there’s no mention that anything may be out of sorts. Ditto the P&G site. They’ve got a PR mess on their hands and where’s the statement?
Meanwhile, you’re sitting at home trying to blow on your infant’s bottom as you change her just to try to ease her agony. You know something’s out of sorts.
Mind you, the Pampers site is more of a community. Called Pampers Village. Remember Hillary’s “it takes a village?” If this is the village that’s opening its arms for my baby, no thanks. And you have to Read the rest of this entry »