Posts Tagged ‘ Dr. Bharat P Bhatta ’

Fat Flights: Is Pay-by-the-Pound Coming to Airline Tickets?

March 28th, 2013. By AbiK

We’re not talking baggage here. We’re talking about YOU and those extra pounds of flab you’re lugging around.

There’s an analysis making the media rounds this week, done by economics professor Dr. Bharat P. Bhatta of Sogn og Fjordane University College in Norway. The analysis—an exploratory one, mind you—was published in the Journal of Revenue and Pricing Management and looked at the feasibility and logic of charging airline passengers according to how much they weigh.

It’s a loaded issue. After all, on the one hand, who of us hasn’t sat—scrunched—next to someone whose corpulence edged over the invisible seat boundary into our own personal space? And you’re left thinking, “This is what I paid $600+ for? Six hours of confined discomfort?” Yeah, you know what I’m talking about.

However, on the flip side of course, are those who are larger than a toothpick and, well, isn’t the concept of charging people according to weight a bit discriminatory?

So what’s this analysis all about? You have to take emotion out of the equation for a moment and look at this economically to understand the basis for the discussion. According to CBS New York, the economics are as such…

Bhatta cites an article in The Economist, saying “a reduction of 1 kg (2.2 pounds) weight of a plane will result in a fuel savings worth $3,000 a year and a reduction of CO2 emissions by the same token.”

His arguments stem from the notion that the more weight a plane is carrying, the “stronger an engine is needed and the more fuel it requires to carry” that weight. He also states that additional space is required to accommodate a heavier person.

The end result being a ticket cost that is “not fairly distributed among passengers,” according to Bhatta.

Viewed through that lens, it does cost more to haul more weight through the air—in terms of both cargo and passengers. And, viewed though that same lens (and my scrunched up image above), hasn’t current airline ticket pricing been a bit discriminatory to skinnier passengers then? It’s the classic “it’s your issue, don’t make it mine” argument for equitable or at least non-infringing treatment. And it’s food for thought.

This is not a new discussion. LawyersandSettlements.com has reported on the ‘what to charge fat people’ debate (and I’m not being ugly there—just calling it what it is) before—see our stories on ambulance fees for overweight people and also on overweight people looking for a manicure.

There is no easy or simple answer to this, and the suggestions Bhatta gives for how such a “pay-as-you-weigh” pricing model could be implemented are a bit ludicrous at best. One suggestion—the most obvious—is to charge fares according to actual weight by having a fixed rate per pound (for both “body and bags” as CBS points out).

Can you just envision the weigh-ins at the airport? Would there be curtained-off booths? Would anyone cheer if someone had lost a few pounds vs. their previous flight? (after all, your passenger history would be right there on screen, right?) Maybe Weight Watchers could rent meeting space in the main concourse areas of major airports. Just saying…

Public opinion was divided when John Montone from 1010 WINS in New York interviewed some passengers at Newark Liberty Airport yesterday. While the CBS News online report only shared the thoughts of heavier passengers, who of course were not in favor of such pay-by-the-pound tactics, the live interviews that aired on the radio also included opinion from the thinner set.

Regardless of how you weigh in on the situation (pun intended), somehow I don’t think any airlines will be lining up to implement this one, but you never know…

Tags: Airline Tickets, Discrimination, Dr. Bharat P Bhatta, Obesity, Overweight Passengers, Pay by the Pound
Posted in Airlines, Discrimination, Emerging Issues | 4 Comments »