Posts Tagged ‘ Energy Drinks ’

Pepsi, Coke, FRS “Energy” Drinks—Nothing more than Snake Oil?

September 17th, 2010. By janem

If it weren’t for lobbyists such as Public Citizen, Coca-Cola and Pepsi Co. would rule the world. Or at least control everything we consume. Hmm, I guess that does mean ruling the world.

I recently read an article in the NYT about Plumpy’nut—an edible paste comprised of peanuts, vitamins and calories—that is given to starving children and is believed by many to solve worldwide malnutrition. In fact it has been credited with greatly decreasing mortality rates in Africa during famines. Wouldn’t you know that the all-reaching arm of Pepsi wants part of the action!

According to the Times, Pepsi recently talked about playing “a more decisive role” in bringing ready-to-use foods to needy populations. The article refers to three nutritionists who warned that Pepsi-branded therapies could become “potent ambassadors for equivalently branded baby foods, cola drinks and snack foods.” This is precisely what Nestle did years ago when it muscled into the baby formula market in India. Baby formula was given to young mothers in hospitals, right after they gave birth, and guess what? They were given the formula for too long, they couldn’t produce breast milk so they had to buy Nestle’s stuff.

Anyway, back to Pepsi and how my rant began…

I was looking into the “FRS healthy energy drink” made by the good people at FRS Read the rest of this entry »

Tags: Coca-Cola, Energy Drinks, FRS company, Pepsi, VitaminWater
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