Posts Tagged ‘ Hydroxycut ’

Note to Hydroxycut: Transparency wins the recall game

June 1st, 2009. By admin

Someone should do a case study on how companies handle product recalls and safety issues—it seems all the learning from the 1982 Tylenol recall may have been lost and some companies need a little lesson in transparency. Or a lesson from Nutro Products. Read on…

Take the recent Hydroxycut recall. Looking for the official company line? Don’t bother going to their website. That is if you can even find their website. Hydroxycut is manufactured by a Canadian firm, Iovate Health Sciences, Inc. But don’t try to find an Iovate website—that would actually be muscletech.com. Like most users, when you get there, you might try to search for Hydroxycut. Go ahead. You’ll get squat in the search results (see image). However, if you know that Hydroxycut was marketed as a Fat Burner, you can go to the “Products” drop down menu and click on “Fat Burners”. That’ll take you to a clearly just-whipped-up site about the recall. And here’s the kicker: Iovate is not mentioned ANYWHERE on the site. Transparent? No.

Tags: Hydroxycut, Nutro Products, Reglan, Tardive Dyskinesia
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