Posts Tagged ‘ Jerry Lambert ’

Who the Hell is Kevin Butler? Sony Sued Him, Thinking You Know Him

January 29th, 2013. By AbiK

http://youtu.be/9ONtyilKg8Q

You are so out of the loop if you don’t know Kevin Butler. But don’t feel bad—we took a completely non-scientific poll over on our Facebook page and found that no one we asked knows who the hell Kevin Butler is. Nor do they apparently care.

But Sony cared.

See, Kevin Butler is the fictitious character played by ad actor Jerry Lambert in Sony’s PlayStation commercials. Going out on a limb here, but guessing you don’t know who Jerry Lambert is either. Both Jerry and Kevin are pretty comical in the Sony commercials—but that’s neither here nor there.

Apparently, Sony thinks you know Jerry—or Kevin—and that you watch and internalize his every move. And so when Jerry went and did a commercial for Bridgestone earlier in 2012 in which a Nintendo Wii was offered as part of a promotion, and in which Jerry (not Kevin) happens to play on a Wii along with a cast of other Bridgestone “employees”, well…

You can imagine how the phones were ringing off the hook over at Sony with pissed-off consumers getting all confused at seeing Jerry play on a Wii when everyone knows his fake character, Kevin, endorses PlayStation. (That would be sarcasm for those who missed it).

In October 2012, Sony sued Jerry (they couldn’t quite sue a fictitious character, so Kevin was off the hook here) for violating the Lanham Act, misappropriation, breach of contract and tortious interference with a contractual relationship. The Lanham Act covers things like trademark infringement and trademark dilution as well as false advertising. Of course, by having a fictitious spokesperson be seen using two different video game systems, well, you can imagine the alleged damage done to PlayStation.

Regardless, Jerry (the real actor) did admit that his appearance in both company’s commercials with two different video game systems might confuse some folks. And so, the two—Jerry and Sony—settled (Bridgestone also took Jerry out of their ad).

According to the terms of the settlement as reported by Joystiq, Jerry Lambert has agreed to not appear in any advertisements that feature or mention “any other video game or computer entertainment system or video game company” for two years. Additionally, for another two years after that, he must notify Sony if he wants to appear in gaming ads so Sony can assess whether his intended performance will infringe on the Kevin Butler character.

So that’s who the heck Kevin Butler is. We’re glad the air’s been cleared as clearly a ton of folks—who didn’t even know who Kevin Butler was—were confused over which video gaming system he really preferred. Phew—disaster averted!

By the way, one astute fan of ours—named Jay (go Jay!)—did actually know that Kevin Butler was a placekicker for the University of Georgia. He went on to play in the NFL for the Bears and the Cardinals. We did not attempt to contact him for this story. Another fan, Sam, suggested that he might have been Rhett’s brother… Thanks to all who participated in our survey!

Tags: Bridgestone, Jerry Lambert, Kevin Butler, Nintendo, PlayStation, Sony, Trademark Dilution, Trademark Infringement, Wii
Posted in Celebrity, Emerging Issues, Intellectual Property, lawsuits | No Comments »