[Remember this little tidbit as you read this: Jillian Michaels’ father was a personal injury lawyer. Got it?]
So I’m trolling the net for some background on personal trainer and weight-loss-guru-turned-PR-quandry, Jillian Michaels. Most of the buzz is about her diet pills and the—surprise!—contention that no, perhaps they really don’t work weight loss wonders and are now the focus of a lawsuit…or two…or three.
But I’m over the Maximum Strength Calorie Control diet pill thing. Deceptive advertising? Looking like it. Lack of integrity? Uh, yeah. Potentially putting greed ahead of realistically attainable results at the expense of the emotional and physical struggles of her weight-challenged following? Well, that’s for others—and Jillian—to figure out.
As with a number of marketing efforts that rely on celebrity or boastful claims, what’s out there in print may undoubtedly come back to haunt you. So let’s take a little gander and look at some recent quotes from Jillian—her recent Ladies’ Home Journal interview is a good place to start—and it’s only from last month. Are you still remembering what I asked you to remember at the beginning? Then these quotes really need no explanation. Read on:
“There was this time when my parents were going through some s— and I was sparring with my instructor, and he kept kicking me. I thought he’d stop if I cried, but the more I cried, the harder he kicked. And he was like, ‘I don’t give a f—, if you don’t fight your way out of this corner I will kill you.’ And so I fought my way out of the corner.”
And this, Michaels believes, is the approach that’s necessary for people who have been making excuses for Read the rest of this entry »
Yet another diet supplement lawsuit was filed last week—this time against Jillian Michaels, “America’s Toughest Trainer,” as the Jillianweightloss.com site proclaims.
In fact, two nearly identical lawsuits have been filed by women who allege that Ms. Michaels is guilty of false advertising around her product, Jillian Michaels Maximum Strength Calorie ControlTM. According to the product advertising on the website—”its proprietary formula restricts your calorie intake automatically.”
Jillian Michaels, FYI, is one of the trainers who appears on the hit reality TV program “The Biggest Loser.” The show takes clinically obese people and gets them back on the road to health and happiness through diet and exercise—the two most time-trusted ways to lose weight. And the two most painful.
So, it looks like Ms. Michaels was tapped by ThinCare International LLC to endorse several diet products made and marketed by the Utah-based company. No surprise there, that’s just business as usual.
According to the product website, you just take two pills “Two Capsules Before Main Meals And You Lose Weight…That’s It!” Really? So why don’t they use it on the Biggest Loser? It would certainly save a whole lot of pain and suffering, which is Read the rest of this entry »