KFC and Yum! Brands Inc got hit with some bad news this week—a judge in Chicago has ruled that four lawsuits filed against them can proceed. What’s the beef? A bunch of crow. (Be warned, this could get worse…I’m on a roll).
In fact, it’s all about chicken—free chicken—KFC grilled chicken meals with two sides and a biscuit, in fact. Cast your mind back to May 2009, when Oprah Winfrey announced that KFC was making coupons available across the country for the free meal. Well, no surprise—KFC was inundated. I recall this making the national news—people lining up for their free meals—with coupons in hand—only to be provided with a ‘rain check’ coupon when they got the counter.
It should be noted that KFC printed more than 10 million coupons, according to a story in BusinessWeek. A spokeswoman for KFC is quoted in the BusinessWeek article, saying “Due to the overwhelming response, we distributed millions of rain check coupons for the holders of valid coupons who we were unable to serve during the offer period.”
The promotion was supposed to run for two weeks and instead got shut down after two days. Some 5.7 million people were allegedly denied their free meals, which apparently retail for $3.99.
So, a class action lawsuit has been filed. The judge in Chicago believes the allegations have grounds for common law fraud.
Well. I’m in two minds about this. First of all, it was a nice gesture of KFC to offer these Read the rest of this entry »