Posts Tagged ‘ Latisse ’

FDA Lashes Back at Latisse

September 23rd, 2009. By AbiK

If you’ve been following what’s hot in beauty, you’ve seen the ads for Allergan‘s (also maker of Botox) Latisse where Brooke Shields lends her face to promote the eyelash enhancer. And you’ve probably caught the onslaught of vibrating mascaras. Yes, all this to “play up” what amounts to 1/1,000,000,000,000,000th of the surface area on a woman’s body.

But those tiny lashes are big business. Allergan had estimated pre-launch of Latisse that the previously-only-known-as glaucoma treatment could rake in over $500 million a year. Who knows just how much a mascara wand that needs batteries could bring in. I admit to owning one, but I also admit it was a gift and after thoroughly cleaning it, it actually makes a handy gizmo for cleaning tile grout (beauty tip!).

The FDA, however, is not so wowed by all the hoopla surrounding Latisse. In fact, it appears the Read the rest of this entry »

Tags: Allergan, Latisse
Posted in Drugs/Medical, Emerging Issues | 11 Comments »