Posts Tagged ‘ Nicotine ’

Camel Orbs Inspiration for Alchomints (Why not?)

April 20th, 2010. By AbiK

Haven’t sent in the patent app yet, but thinking the tagline—or at least the initial advertising—will include the line, “Get Mintoxicated.” See, I’m putting together a marketing proposal for these little mints (Alchomints!)—each one will pack a punch that’s equivalent to slinging back a mug of beer; that is, about 4-5% alcohol (by volume, based on an average sized mug—the ramped up “Hofbrauhaus High” would launch later as a line extension).

The target audience for Alchomints is anyone who’s come up against those inconvenient “no drinking in public” laws. The brown bag conspicuously twisted and crinkled around the neck of a tall boy just ain’t cuttin’ it and, let’s face it, you look like a total lush gripping your keychain opener as you bolt out of the packaged goods store. Wouldn’t you rather pop a little mint? All the buzz…none of the belch, breath or belly. It’s a sure hit. 

Go ahead and scoff. Call me a moron. Tell me the name “Alchomints” sounds too similar to “Altoids”. Rip me a new one about what would happen if my mints got into the wrong hands.

And let me then remind you of a product launch that started to roll out recently: Camel Orbs.

And just what are Camel Orbs? Well, much like my Alchomints, they’re little pellets that you can pop in your mouth like mints. But, they’re actually made from finely ground tobacco. And they reportedly carry 1 milligram of nicotine per Orb. That’s apparently the amount of nicotine a smoker gets from one cigarette.

Why would someone want to use Camel Orbs? Well, like my Alchomints, maybe someone’s in need of a little nicotine fix when they’re someplace where smoking is a no-no. (Maybe even someone sitting in third period Biology! Ponder that one for a moment…)

And, gee, doesn’t “Orbs” sound like some other innocuous checkout aisle candy or gum—say, like Orbit gum?

Hmm. I wonder if those Camel Orbs could get into the wrong hands, too?

Now, to be fair, as Camel was launching their Orbs in test markets, there was a lot of flak being written in protest. Rightly so. After all, seems pretty clear that something that looks like candy could be mistaken for, well, candy! Particularly by the younger set.

And now, just this week, we hear about a study done by the Harvard School of Public Health Read the rest of this entry »

Tags: Camel Orbs, CDC, Harvard, Nicotine, Smokeless Tobacco, tobacco
Posted in Drugs/Medical, Emerging Issues | No Comments »