Posts Tagged ‘ Proton Pump Inhibitor ’

Job Alert: Novartis Seeks Sr. Brand Manager – Prevacid

October 21st, 2010. By AbiK

Need a job? If you’ve got 5+ years experience in CPG marketing with prior healthcare industry experience and knowledge of regulatory issues, well, get that resume submitted over at Novartis pronto! They’re apparently looking for a Senior Brand Manager for Prevacid—the prescription and OTC proton pump inhibitor med used to treat gastroesophogeal reflux disease (aka GERD).

No, I’m not getting a “finder’s fee”, though all donations gratefully received.

The interesting thing about such a job post, if you step back for a moment and really think about it, is what level of soul-searching goes into accepting the role of marketer for a big pharma drug? Does conscience even enter into the equation at any time?

It did for me a while back when I was recruited for a job at a pharma ad agency. The role entailed repositioning a contraceptive (manufacturer and brand need not be mentioned here). But here’s the thing—when I researched it, I found there were a number of adverse events Read the rest of this entry »

Tags: GERD, Prevacid, Proton Pump Inhibitor
Posted in Drugs/Medical | 1 Comment »