The horror! Eco-consciousness without conscience! In an industry that thrives on consumer trust, what happens when that trust is comprised by alleged greenscammers?
We’re about to find out. Enter Sigg bottles and Aurora Organic Milk…
Seems all too easy in today’s eco-conscious clime that if you can make it green, talk it up as friendlier, safer, healthier, more sustainable…you’ll have a hit with consumers. Particularly those with deeper pockets as going eco & organic ain’t cheap. Put your eco-friendly product in the right hands—red carpet types—and, like Sigg bottles, trendy cult status may be within reach.
But as with all glowing self-proclamations, stating publicly that you’re “organic” or “eco-conscious” leaves you open to scrutiny. And, trendy or not, Sigg bottles have found themselves in the cross-hairs of pissed off consumers who felt they were led to believe the bottles were BPA-free. Not helping is CEO Steve Wasik’s letter (sigg.com) stating that Sigg bottles produced before August, 2008 contain trace amounts of BPA.
BPA, or bisphenol A, is a potentially toxic substance found in plastics (such as some baby bottles), some dental sealants and linings of metal cans; it’s gained notoriety in recent years since a government panel raised concern in 2007 about BPA leaching from its source and, if ingested—particularly in children—there may be potential for neural and behavioral problems (usatoday.com, 1/30/08).
The initial issue with Sigg had been the issue of leaching; Sigg bottles apparently did not show Read the rest of this entry »