Posts Tagged ‘ VitaminWater ’

Must See: Stephen Colbert Explains Vitamin Water Lawsuit!

January 18th, 2013. By AbiK

 

Remember the Coca-Cola Vitamin Water class action lawsuit? Well, it’s still out there—and there was even a copycat class action filed in Canada. But no one can quite shed light on the allegations involved in the Vitamin Water lawsuits quite the way Stephen Colbert can—so if you missed his show on Monday (1/14/13), check out the video above.

For an additional laugh, here’s what’s on Coke’s website—on their “Coca-Cola Journey” section—in response to the initial class action filing. Hard to believe this was written by someone old enough to have working papers. Read on—and no, it’s not a joke—this is really published on the Coke website:

The glacéau vitaminwater lawsuit is a ridiculous and ludicrous lawsuit. glacéau vitaminwater is a great tasting, hydrating beverage with essential vitamins and water, with labels showing calorie content.

Filing a lawsuit is an opportunistic PR stunt. This is not about protecting the public interest. This is about grandstanding at a time when CSPI is receiving very little attention. There is no surprise that one week before the inauguration of the U.S. President, with the flurry of activity in Washington, D.C., that CSPI has chosen today to try to bring attention to themselves.

We don’t need a “healthful” alternative to sodas. All our beverages, including sparkling and diets, can be part of healthful diet. Furthermore, consumers today are aware and are looking for more from their beverages than just hydration. Products like glacéau vitaminwater provide a great tasting choice for hydration that also helps contribute to daily needs for some essential nutrients.

Consumers can readily see the nutrition facts panels on every bottle of glacéau vitaminwater, which show what’s in our product and what’s not. The success of glacéau vitaminwater is due in large part to consumers looking for a product like this to help support their healthy, active and on-the-go lifestyle.

Put simply, glacéau vitaminwater is a great complement to our often less-than-perfect diet with each of the different glacéau vitaminwater varieties providing a convenient, great-tasting way to get more of some of the vitamins and hydration we all need each day.

No joke folks.

 

Tags: Class Action Lawsuit, Coca-Cola, Coke, Consumer Fraud, false advertising, Glaceau, Stephen Colbert, Vitamin Water, VitaminWater
Posted in Class Action, Consumer Fraud, Emerging Issues, lawsuits | 2 Comments »

Irresponsible Advertising? Kenneth Cole Tweet Nothing vs VitaminWater Ads

February 4th, 2011. By AbiK

Not Funny

The Kenneth Cole reaction (couldn’t resist)—i.e., the outburst over his—or his ghostwriting social media whiz—comment on Twitter the other day raised the question of responsible marketing for many—heck, it’s been front page news all over the media. For those of you who missed it, this was the tweet:

“Millions are in an uproar in #Cairo. Rumor is they heard our new spring collection is available online at http://bit.ly/KCairo -KC”

Cole followed up later in the day by taking that tweet down and posting a mea culpa:

“Re Egypt tweet: we weren’t intending to make light of a serious situation. We understand the sensitivity of this historic moment -KC”

Ok. Fine. Yes, the situation in Cairo is serious. Very serious. And yes, there are many who would take offense (clearly) at Cole using the situation to grab a cheap marketing shot. But those who have followed Kenneth Cole for many years are well-accustomed to his brand of advertising—and, like it or not, it’s provocative—intentionally so. And, if so inclined—you can even purchase the coffee table book, Footnotes, which takes you through Cole’s first twenty years of advertising.

But now let’s contrast the Kenneth Cole uproar with the latest ad campaign from VitaminWater. Maybe you’ve heard that the National Consumers League (NCL, a watchdog group) has filed a formal complaint with the Federal Trade Commission (FTC) over VitaminWater’s use of ad copy such as: “Flu shots are so last year.” The inference, of course, being that in some way, shape, or form VitaminWater is on a par—at the least—or superior to—at the worst—getting a flu shot.

The complaint from the NCL charges that such advertising is dangerously misleading. To add to that, ajc.com quotes Sally Greenberg, executive director of NCL as stating, “One of the reasons we went after them was the claims we so outlandish, downright reckless.”

Funny

VitaminWater (aka Glaceau VitaminWater) is owned by Coca-Cola—it’s founder, Michael Repole, sold it to Coke for $4.1 billion in 2007 and Repole’s recently made headlines for his interest in owning a stake in the NY Mets. Coca-Cola has responded to NCL’s criticism by saying that the ads are meant to be funny.

I can buy that—I like humor. But let’s look at the context here as well. Pick up a bottle of VitaminWater (note, not an endorsement here—just pick one up off the store shelf) and read the label. You’ll find things like “vitamins + water = all you need”. Or like the picture shown here, “that’s like brushing your teeth twice”—bet your dentist will like that one.

That’s not humor—that’s irresponsible.

Humor in advertising is that Staples “Most Wonderful Time of the Year” 30-second spot. Or take just about any Super Bowl ad—Pepsi, Doritos, Volkswagon, GoDaddy, Bud Light—they do “funny”. Betty White = Funny.

No one is going to experience undue harm as a result of having read Kenneth Cole’s tweet. What? Some Kenneth Cole fanatic is going to break a fingernail racing to click her mouse to get to Cole’s bit.ly link for his new spring collection? Please. On the other hand, when you put on a food or drink label that your product is “like brushing your teeth twice” when it’s not, well, that’s misleading. Ditto when you use display ads touting that “flu shots are so last year”.

What? I should drink sugar water instead?

Tags: Coca-Cola, false advertising, Fraud, FTC, Kenneth Cole, Misleading Advertising, National Consumers League, Responsible Advertising, Vitamin Water, VitaminWater
Posted in Consumer Fraud, Emerging Issues | No Comments »

Ben & Jerry’s Agrees to Lose “All Natural” Claim; On to FRS…

September 30th, 2010. By LucyC

Those bastions of all that is good about ice cream—Ben & Jerry’s—had their wrists slapped recently over the inappropriate use of the phrase “All Natural”. And they, unlike some other companies I will mention, had the good sense to do something about the false claim. 

Apparently, there are about 48 of Ben & Jerry’s products that aren’t ‘All Natural’, according to the Center for Science in the Public Interest (CSPI), a nutrition and food safety watchdog group based in Washington, DC.  

In case you’re wondering just what the heck constitutes ‘natural’, information on the CSPI website states that “The U.S. Department of Agriculture, which regulates meat and poultry, lets products be labeled “natural” if they do not include artificial colors or ingredients, or are not more than “minimally processed,” by which the agency means a process that doesn’t fundamentally alter the raw ingredient. But the FDA, which regulates all other foods, has no such definition. It told CSPI several years ago that defining the term was “not among our enforcement priorities.” 

Of course the irony in this is that the sugar and cream in ice cream will likely cause more harm to your arteries—not to mention your teeth—than most of the “unnatural products” in Ben & Jerry’s ice creams and frozen yogurts, products including alkalized cocoa, corn syrup, and partially hydrogenated soybean oil. 

Nevertheless, Ben and Jerry’s, not wishing to tarnish their best of the best image, have agreed to phase out the use of “All Natural” claims on their labels. 

Oh, that all manufacturers were so obliging. Not so in the instance of FRS Healthy Energy Drink, a line of products sold by the FRS Company and distributed by PepsiCo. The product Read the rest of this entry »

Tags: Ben & Jerry's, Coca-Cola, Coke, false advertising, FRS Energy Drink, VitaminWater
Posted in Consumer Fraud, Emerging Issues | No Comments »

Pepsi, Coke, FRS “Energy” Drinks—Nothing more than Snake Oil?

September 17th, 2010. By janem

If it weren’t for lobbyists such as Public Citizen, Coca-Cola and Pepsi Co. would rule the world. Or at least control everything we consume. Hmm, I guess that does mean ruling the world.

I recently read an article in the NYT about Plumpy’nut—an edible paste comprised of peanuts, vitamins and calories—that is given to starving children and is believed by many to solve worldwide malnutrition. In fact it has been credited with greatly decreasing mortality rates in Africa during famines. Wouldn’t you know that the all-reaching arm of Pepsi wants part of the action!

According to the Times, Pepsi recently talked about playing “a more decisive role” in bringing ready-to-use foods to needy populations. The article refers to three nutritionists who warned that Pepsi-branded therapies could become “potent ambassadors for equivalently branded baby foods, cola drinks and snack foods.” This is precisely what Nestle did years ago when it muscled into the baby formula market in India. Baby formula was given to young mothers in hospitals, right after they gave birth, and guess what? They were given the formula for too long, they couldn’t produce breast milk so they had to buy Nestle’s stuff.

Anyway, back to Pepsi and how my rant began…

I was looking into the “FRS healthy energy drink” made by the good people at FRS Read the rest of this entry »

Tags: Coca-Cola, Energy Drinks, FRS company, Pepsi, VitaminWater
Posted in Consumer Fraud | No Comments »