Taco Bell.

A $30 million dollar verdict has been awarded to Joseph Shields and Thomas Rinks in their lawsuit filed against Taco Bell. The two men charged the company with failing to pay them for coming up with the idea of using a talking Chihuahua in the Mexican fast-food chain's advertisements. The jury sided with the two marketers, who claimed Taco Bell had breached payment on their contract. (Jun-04-03) [USA TODAY]

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