LAWSUITS NEWS & LEGAL INFORMATION
Auto Dealer Marketing
Olympia, WA: (Oct-30-07) The Washington State Attorney General's Office brought charges against Bruce Titus, an Olympia automobile dealer, alleging that he used deceptive promotions to sell vehicles. The suit claimed that Level 10 Marketing, a Louisiana marketing company, was also involved in the deceptive sales campaign. The Attorney General's suit alleged that the dealer and marketing company advertised cars for sale without disclosing all terms, including how many vehicles were available at a specific price.
Though neither Level 10 Marketing nor Bruce Titus accepted any liability, Bruce Titus agreed to pay $5,000 in civil penalties and $30,000 in legal costs and fees, to resolve the allegations. Further, as part of the settlement terms, Titus agreed to refrain from creating a false sense of urgency in his ads; using type sizes that are difficult to read in ads; and failing to state the odds of winning a prize in a promotion. [THE OLYMPIAN: AUTO MARKETING]
Published on Oct-31-07
Though neither Level 10 Marketing nor Bruce Titus accepted any liability, Bruce Titus agreed to pay $5,000 in civil penalties and $30,000 in legal costs and fees, to resolve the allegations. Further, as part of the settlement terms, Titus agreed to refrain from creating a false sense of urgency in his ads; using type sizes that are difficult to read in ads; and failing to state the odds of winning a prize in a promotion. [
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