Lead Generation

Westlake Village, CA: (Feb-13-08) The US Federal Trade Commission (FTC) brought charges against ValueClick, Inc., over the company's questionable lead generation practices. Sources with the FTC stated that the company utilized deceptive marketing practices that violated the CAN-SPAM Act and FTC Act. Company officials said in an announcement, that in an effort to resolve this matter, ValueClick agreed to a settlement payment of $2.9 million. The settlement agreement was reached without an admission of liability and without the company conceding that it violated any laws. Additionally, sources claimed that the company and the FTC have agreed on the standards that will govern its lead generation business. In a public announcement, the company stated that it has completed its previously announced initiative to consolidate its lead generation activities into the ValueClick's WebClients division, which now reports to chief operating officer of US Media, David Yovanno. [CENTRE DAILY: CAN SPAM ACT]

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Published on Feb-16-08