Oreck Vacuum Class Action, Again (Oreck Air Purifier, too)

October 26th, 2011. By AbiK

 

Third time’s a charm? Seems we’ve been covering the Oreck germ-killing claim filings for a while now—indeed, we were posting about it back in 2007 when a lawsuit was filed claiming that an Oreck air purifier did not alleviate allergy symptoms (that one was thrown out).

Then just last spring we posted about the Oreck class action lawsuit—Ruscitti v. Oreck Corporation 1:11-cv-03121. In that one, plaintiffs allege Oreck made false claims regarding the Oreck Halo vacuum’s ability to kill germs; specifically, to “kill and reduce virtually all bacteria, viruses, germs, mold, and allergens that exist on carpets and floor surfaces”. You can read our interview with the plaintiffs’ attorney on that one, too.

The Oreck Halo apparently claimed to use UV light to knock out those bad germs. Pictures of the vacuum in use conjure up a scene straight out of Close Encounters of the Third Kind—clearly the Halo designer must’ve had a childhood fixation with the flick (see separated at birth image above—seriously).

Aside from whatever the inspiration was for the vacuum, it’s the advertising that’s at issue. As the ad at right depicts, the Oreck Halo was touted with the headline, “When the light is on, the germs are gone” —and there’s that graphic of the sideways bracket under the word “Kills” that just hangs there as if to literally suck all those bad viruses, mites, bacteria…right up off the ad itself. Why, this would be an asthmatics dream, right?

Wrong—and the FTC didn’t think so either…

In the midst of all these lawsuits, the FTC came down on Oreck for false and deceptive health claims, which led to Oreck coughing up a fine of $750k last May. Oreck, as a quick web search confirms, also stopped selling the Halo vacuum. (They do still sell Oreck Halo vacuum bags, though—for those who’d already drank, or bought, the Kool-Aid®).

Ok, so now we’re at number three…

Another Oreck class action lawsuit has been filed—just last Friday—in California seeking over $5 million in damages. What are the damages you ask? Well, again, it’s about false claims regarding the Halo and Oreck’s ProShield air purifier and their ability to kill germs. Rewind that tape…here’s the heart of the matter straight from the lawsuit: “Defendants’ claims are not adequately supported by credible, scientific testing or other substantiation and are not true”.

The plaintiffs in the new Oreck Halo class action are Roxy Edge of Los Angeles, CA and Linda Gonzalez of Broome County, NY.

Tags: Class Action Lawsuit, Oreck, Oreck Air Purifier, Oreck germ-killing vacuum, Oreck Halo class action, Oreck vacuum lawsuit, oreck-uv-light-flu-fighter-class-action

This was posted on Wednesday, October 26th, 2011 at 10:52 am and is filed under Class Action, Consumer Fraud, Defective Products, Emerging Issues, lawsuits . Feel free to respond, or trackback. Read our comments policy.