Avanir Pharmaceuticals and GlaxoSmithKline Consumer Healthcare

San Francisco, CA: (Mar-15-07) A nationwide lawsuit was filed against Avanir Pharmaceuticals and GlaxoSmithKline Consumer Healthcare in San Francisco in 2002, accusing them of false claims in their advertising. The suit alleged that the advertisements for the cold sore medication Abreva claimed that it cut healing time in half, though there was no research to show or prove the claim. Though the company did not admit any wrongdoing, the ads were stopped. In the settlement reached, they will pay up to $1 million for research projects on cold sores approved by an expert panel, and $1.2 million to the plaintiffs' lawyers. [SAN FRANCISCO CHRONICLE: ABREVA ADVERTISING]

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Published on Mar-19-07